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For engineers, particularly American engineers , ‘applied science’, together with its larger standing, could be claimed as their very own autonomous body of data. For scientists, corresponding to John Tyndall and Henry Rowland, ‘applied science’ was the applying of pure science, a move that reserved the autonomy of their own science whereas also claiming ‘credit for modern wonders of the economic age’ (p. 64). As Schatzberg notes, after 1850 the frequency of use of the time period ‘mechanical arts’ dropped as ‘applied science’ elevated. To make sense of Schatzberg’s call to arms, we have to pay close attention to how he defines the 2 ‘sharply diverging traditions’ of talking about expertise. Across the two millennial span of his history, Schatzberg places commentators in one or other of the camps. On the one side is the ‘instrumental approach’, which adopts the language of means and ends and which thereby ‘portrays know-how as a slim technical rationality, uncreative and devoid of v